Digital Strategy

For our trailer we decided to make a Facebook page to try and build more of a 'hype' around the trailer, and also because most trailers out there have some sort of Facebook page/ website that people can go on to find out more information, for our trailer we have been uploading things like idea's for logo, updates of what we're doing and what's been done etc. We will also put a link to the trailer on Youtube when it is finished to try and get some feedback on the trailer we have done so we can use that in our evaluation. Through the Facebook page we are using digital strategy.


Digital Strategy:

Digital Strategy is An adaptable plan that will keep us focused on our goal – no matter what happens.

There are many different types of digital strategy including:

• Tumblr blogs
• Facebook pages
• Twitter
• Websites
• Trailers
• Movie Posters
• Interactive websites

Digital Strategy is useful as it gets the target audience interested in the film and creates a hype around it so that when the film finally comes out there will already be a group of people wanting to watch the film and wanting to see what happens. It's also useful as it means that a lot of the work is done for you with showing what the target audience is. All the digital strategy needs to be based on the demographic of who will be wanting to see the ilm.

The Digital Strategy is also used to blur the lines between the reality of real life and the made up fictional world of the film. It will help to create an audience who really believes what is going on in the trailer is really happening in our world. This creates a sense of excitement as it means that the audience is excited to see what is happening and what will happen in the full film. 

http://www.slideshare.net/stoliros/films-cool-presentation-digital-strategy