Digital Strategy

For our trailer we decided to make a Facebook page to try and build more of a 'hype' around the trailer, and also because most trailers out there have some sort of Facebook page/ website that people can go on to find out more information, for our trailer we have been uploading things like idea's for logo, updates of what we're doing and what's been done etc. We will also put a link to the trailer on Youtube when it is finished to try and get some feedback on the trailer we have done so we can use that in our evaluation. Through the Facebook page we are using digital strategy.


Digital Strategy:

Digital Strategy is An adaptable plan that will keep us focused on our goal – no matter what happens.

There are many different types of digital strategy including:

• Tumblr blogs
• Facebook pages
• Twitter
• Websites
• Trailers
• Movie Posters
• Interactive websites

Digital Strategy is useful as it gets the target audience interested in the film and creates a hype around it so that when the film finally comes out there will already be a group of people wanting to watch the film and wanting to see what happens. It's also useful as it means that a lot of the work is done for you with showing what the target audience is. All the digital strategy needs to be based on the demographic of who will be wanting to see the ilm.

The Digital Strategy is also used to blur the lines between the reality of real life and the made up fictional world of the film. It will help to create an audience who really believes what is going on in the trailer is really happening in our world. This creates a sense of excitement as it means that the audience is excited to see what is happening and what will happen in the full film. 

http://www.slideshare.net/stoliros/films-cool-presentation-digital-strategy

Film's Cool - Editing session 11/12/12

On Tuesday we went to Film's Cool where two editors came in to look at our trailers and to see what they thought we could change. After looking at our rough trailer, we where told that going more along the lines of showing the horror of death rather than the focus being on the blood and gore.

We have a scene where we walked threw the void and we where advised to use that as the drug den for our two main characters. He suggested we cut the scene up and put short scenes of our two main characters doing drugs to show what they're doing in the area. We where also advised to show a scene where the main female has blacked out due to the drugs and is being revived by her friends.

We where told to show the main characters faces over and over to create an understanding as to who the main characters are, having Eleanor and Hunter's faces flash up sweaty and happy and her two friends faces flash up worried, show the audience that Eleanor is happy with what she's doing but her friends know she needs to stop.

He also recommended that we watched 'Requiem for a Dream' as it is a film circling the effect of drugs on people and how they cope.

Make-up for Christine Blundell's make-up school

• slit throat
• old scars
• cut heart
• strangle marks
• injection
• cuts/ scabs
• coughing up blood
• blood spurting out of slit throat wound
• person looking high

Q&A with Jesse O'Mahoney and Gary Osborn

On the 9th October Jesse O'Mahoney and Gary Osborn came down to talk to us and help us as we looked at the song lyrics to the song we had chosen to base our film off of. We were also introduced to the Ivor Novello awards. This helped as it helped me to see what sorts of idea's would fit with the song we have chosen.

Make-up Q and A with Christine Blundell

On October 2nd Christine Blundell came in to Achland Burghley to talk to us about film make-up and what she does and how she became of renowned. The whole experience was very eye opening and gave me a good insight into how the film make-up works and how you can make the special effects but on a cheaper scale. Christine showed us that by going to a super market you can get cheap ingredients that can be made into fake blood, sweat, sick, tears, bruises, cuts and many other things. I really liked the whole experience because we also got to see the prosthetics that where used in films including the old man in a wheel barrow from 'Burke and Hare' and an amputated arm. Christine then showed us have she did some of the effects on two people which included how to make peoples skin look as though it was sunken and old.

When Christine came in she had also done some tattooing and other bruises on someone. Christine also told us about the process she goes through to do the make-up with someone and how she has to work out why the person has different marks on them and how they got them. Having Christine in has helped as it has given me an idea of what kind of things I want to put in my work and has given me ideas on the types of things I could get to substitute the professional make-up and special effects they use. She also helped with idea's of what kinds of make-up to use for different effects and where you use different effects.